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Points. Tiers. Gift-card rewards. All in one engine.

Launch points-based loyalty in weeks, not quarters. Earn rules, expiry policies, tier upgrades, campaign multipliers, and gift-card redemption - all configurable, all backed by a clean API.

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Business overview

Stop building loyalty plumbing. Start running campaigns.

Loyalty programs share the same primitives: points, tiers, rules, redemption, expiry. GiftM ships them as a managed engine - so your team can launch a holiday 2x earn campaign in hours, not sprints.

  • ✓Earn rulesTrigger points on events: purchase, signup, referral, review, profile completion.
  • ✓Tiered membershipBronze, Silver, Gold, Platinum, Diamond - or your own labels. Auto-upgrade and downgrade.
  • ✓Campaigns & multipliers2x weekends, 5x signup, category boosters - all rule-driven, no code deploy.
  • ✓Gift-card redemptionRedeem points for cards from the same Reward Catalogue. Expiry, ledger, audit - one stack.
Loyalty Engine
Active members
182,400
+8.4%
Points/day
12.4M
+12%
Redemption rate
68.2%
+4.1%
DI
Diwali 2x earn campaign
Live
RF
Refer-a-friend · +500 pts
Live
BD
Birthday bonus · +250 pts
Scheduled
Key features

Everything you need to build loyalty

Points-based loyalty

Atomic ledger entries: earn, expire, redeem, adjust. Every move is auditable. Expiry policies per tier or per source.

Ledger

Gift card-based rewards

Redeem points for gift cards from your Reward Catalogue. Choice cards, branded vouchers, or cashback - all on one rail.

Redeem

Tiered programs

Bronze through Diamond. Auto-promote on threshold, auto-demote on inactivity. Tier-specific earn rates and benefits.

Membership

Campaign-based rewards

2x earn on weekends, 5x signup, festive multipliers. Rule-based campaign engine with start/end windows and audience filters.

Campaigns

Customer engagement

Push challenges, missions, and limited-time bonuses. Earn through reviews, referrals, social shares, profile completion.

Engagement

Redemption workflows

Single-click redemption to card, instant balance check, refund-on-cancellation, and partial redemption support.

Workflow
Benefits

Higher retention. Lower CAC.

Launch in weeks

Skip the build. Earn rules, tier ladders, redemption flows ship out of the box - so your first campaign goes live this month.

Run experiments without engineers

2x weekend? Holiday triple? Tier-locked SKUs? All rule-driven. Marketing toggles and the engine obeys.

Better redemption

Choice cards from your catalogue mean recipients pick brands they love. Engagement up. Liability cleared off your books faster.

Audit-ready ledger

Every point movement is a row. Hash-chained audit trail. Ready for finance reconciliation and statutory reviews.

Use cases

Loyalty for every business model

Retail brand loyalty

Points per rupee, tier perks, birthday bonuses. Members redeem in-store and online from the same wallet.

D2C / e-commerce

Reward repeat purchases, reviews, referrals. Tiered free-shipping, early-access to drops, exclusive discounts.

Bank / fintech rewards

Card-spend points, fuel multipliers, premium-customer tiers. Redeem for gift cards across our 220+ brand catalogue.

How it works

From earn to redeem in four steps

1

Configure earn rules

Pick events, set point values, define caps and expiry windows.

2

Set up tiers

Define thresholds, perks, and upgrade/downgrade conditions.

3

POST /loyalty/award

Trigger from your app on purchase, signup, or campaign event.

4

Members redeem

Via your storefront, our hosted wallet, or back to gift cards.

Run a loyalty program your customers actually use

Tell us about your audience and your top-of-funnel. We will sketch a tier ladder and earn-rule set that fits your unit economics.

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