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Become a GiftM brand partner - reach 2,400+ enterprises

List your gift cards on the GiftM catalogue and tap into a fast-growing distribution network of HR teams, marketing teams, channel ops, and corporate procurement buyers across India and beyond.

Why partner with GiftM

The fastest path to enterprise gift-card volume

GiftM's catalogue is consumed by HR teams, marketing teams, channel ops, and procurement buyers running real reward programs. We onboard new brand partners every month - retail, F&B, lifestyle, electronics, fuel, digital services.

  • Distribution at scale2,400+ enterprise buyers issuing 48,000+ cards a day. Your brand reaches HR Diwali drops and channel SPIF disbursements alike.
  • 14-day onboardingAPI integration or fulfilment-by-GiftM. Your team picks the lane; we make sure first redemption happens in two weeks.
  • Monthly settlementsSettlement reports auto-generated; payouts on a fixed monthly cycle. Reconciliation is a CSV download.
  • Co-brand or white-labelRun promotions co-branded with us, or stay invisible behind a buyer's white-label storefront.
Brand Partner Console
Cards issued
48,210
Last 30d
Avg. denomination
₹742
+4.2%
Redemption rate
87%
+2pp
HR
Acme Holdings · 5,000 cards
Settled
FB
FinBank · 12,000 cards
Settled
RT
Retail Co · 200 cards
Pending settlement
CG
Co-brand promo · Diwali
Live
Partner programs

Choose how you show up

Every brand has different distribution strategy. We support all of them.

Direct API integration

Plug in your gift-card issuance API. Real-time minting. Best for brands with mature card infrastructure.

Realtime

Bulk batch supply

Send us inventory; we draw from the pool as buyers demand. Best for brands without realtime card APIs.

Batched

Co-brand promotions

Joint marketing push with featured catalogue placement. Drive seasonal volume; share results with your team.

Co-marketed

White-label storefronts

Power gift-card programs that don't show our brand. Buyers see your reseller's identity; we handle plumbing.

Invisible

Choice card inclusion

Get auto-listed in our choice-card pools. Recipients pick your brand at redemption; you earn issuance volume.

Choice-eligible

Settlement & reconciliation

Monthly settlement report, fixed-cycle payouts, full breakdown by buyer / channel / promotion.

Monthly cycle
Why brands list with us

More distribution. Less ops drag.

Enterprise distribution

Reach HR teams running festive drops, marketing teams running referral programs, channel ops running SPIFs - all on one rail.

Choice card amplification

Get featured in choice-card pools. When a recipient picks your brand, that's incremental volume you didn't have to acquire directly.

Compliance handled

RBI PPI rules, dormancy and escheatment, IRP-compliant invoicing - we run the regulatory machinery so your team stays focused on retail.

Monthly volume reports

Cards issued, redeemed, escheated by buyer and channel. Data your category managers will actually use.

Categories we are growing

Brands we are actively onboarding

Retail & lifestyle

Department stores, fashion, home decor, accessories. High-frequency buyers; predictable seasonality.

Food & beverage

QSR, casual dining, premium dining, coffee chains. Strong fit for HR perks and customer rewards alike.

Electronics & appliances

Laptops, phones, smart-home, kitchen appliances. High average ticket; strong corporate-gifting fit.

Fuel & mobility

Petrol, EV charging, ride-hailing, public transport. Practical day-to-day rewards; high redemption rates.

Wellness & healthcare

Pharmacies, fitness, mental health, telehealth. Growing category for HR wellness programs.

Digital & subscriptions

OTT, gaming, learning platforms, productivity SaaS. High redemption among younger demographics.

How partnership works

Apply, integrate, go live

1

Apply

Email partners@giftm.com with your brand, target categories, and integration preference.

2

Commercials

We agree on commission, denominations, exclusivity windows, settlement cycle.

3

Integrate

Direct API or batch supply. Sandbox testing; UAT with sample buyers.

4

Launch

Catalogue listing goes live. Co-marketed announcement; first volume within 30 days.

Ready to list your brand on GiftM?

Email our partnerships team with your brand details. We will share the merchant onboarding deck and schedule a 30-minute commercial call.

Call us 24/7
+91 98xxx xxxxx
Talk to sales