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Reward dealers & resellers with tier-locked SPIFs

Run quota-based incentive programs for distributors, dealers, and resellers. Tier-aware reward catalogues, automatic SPIF disbursement, real-time leaderboards - built for channel ops teams.

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Channel Incentives
Active partners
2,400
+8.4%
Q4 SPIFs
8,200,000
INR
Quota hit
68%
+4.1%
PT
Platinum · 80 partners
Active
GD
Gold · 320 partners
Active
SI
Silver · 1,200 partners
Active
BR
Bronze · 800 partners
Onboarding
Business overview

Move stock. Move dealers.

Channel programs live and die by the speed of incentive disbursement. Adivaha runs your tier rules, quota tracking, and SPIF payouts as a managed engine - so channel ops stops chasing finance and starts running real campaigns.

  • ✓Tier-locked rewardsDiamond dealers see different SKUs and limits than Silver. Premium rewards stay exclusive to top tiers.
  • ✓Quota trackingReal-time leaderboards by region, segment, partner. Auto-trigger SPIFs when quotas hit.
  • ✓Multi-brand SPIFsPay out as Amazon vouchers, fuel cards, or choice cards - whichever your dealers actually want.
  • ✓Audit-ready disbursementEvery SPIF is a ledger row. TDS, GST, IRP-compliant invoices handled at the platform layer.
Key features

Everything channel ops needs to drive partner performance

Tiered partner programs

Bronze, Silver, Gold, Platinum, Diamond - or your own labels. Auto-promote on quota; auto-demote on inactivity.

5 tiers

Quota-based SPIFs

Set quarterly or monthly quotas; auto-fire SPIF gift cards when partners hit milestones. No manual disbursement.

Auto-fire

Real-time leaderboards

Region, segment, partner. Public or private. Drives healthy competition; surfaces top performers for marketing.

Live

Choice rewards

Let dealers pick their preferred brand. Higher engagement than fixed-brand SPIFs; redemption rates jump 25%+.

Pick-your-brand

Tax & compliance

TDS deduction, GST handling, IRP-compliant invoicing built in. SPIF program is statutory-clean by default.

TDS + GST

Performance analytics

Cohort views per region, segment, tier. Compare program ROI vs prior quarter. Identify under-performing zones early.

Cohorts
Benefits

Faster SPIFs. Stronger partners.

4.6x quota lift

Partners hit quotas 4.6x more often when SPIFs disburse instantly vs end-of-quarter manual payouts.

Same-day disbursement

Quota hit Monday, SPIF in dealer's inbox by Tuesday. No more "I'll get back to you next month".

Audit-ready ledger

Hash-chained, IRP-signed, TDS-deducted. Channel finance closes books faster than ever.

Channel ops self-serve

Marketing-style admin UI. Set tier rules, define SPIFs, watch the leaderboard - no engineering escalations.

Use cases

Channel programs across every vertical

FMCG distributors

Volume-tier rebates, festive push SPIFs, new-product launch incentives. Region-aware quotas.

Tech & electronics dealers

Per-SKU spiffs (laptops, phones, accessories), seasonal launch bonuses, certification rewards.

Insurance & financial agents

Policy-sold SPIFs, renewal-retention bonuses, cross-sell rewards. TDS handled automatically.

SaaS reseller programs

MQL bonuses, deal-registration rewards, win-bonuses by ARR band. Salesforce-integrated.

Pharma & healthcare

Doctor-detailing rewards, chemist-loyalty programs, compliance-aware audit trails for MR teams.

Auto & allied

Sales-target SPIFs for showroom staff, service-attach rewards, DSE incentive programs.

How it works

From quota to SPIF in one rule

1

Define tiers

Bronze through Diamond. Set thresholds, perks, eligible SKUs per tier.

2

Set SPIF rules

Quota targets per partner, SPIF amounts, eligibility windows.

3

Sync sales data

Salesforce, Zoho, your DMS - feeds into the quota tracker in near-real-time.

4

Auto-disburse

Quota hit = SPIF fires. Dealer gets the card; you get the audit trail.

Make your channel team competitive again

Tell us your partner mix and quota structure. We will sketch a tier ladder and a SPIF flow that fits your unit economics.

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