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The complete gift card & rewards infrastructure for modern brands

Issue, distribute, and redeem multi-brand gift cards at scale. Run reward catalogues for employees, customers and channel partners. Launch points-based loyalty programs - all from one platform with a clean API.

220 Brand Partners
2,400 Enterprises Served
99.9% Delivery SLA
Three Pillars

Run the entire gift card stack from one platform

Pre-built modules that plug into your existing workflows. Use one, two, or all three - they share customers, ledgers, and analytics.

Card Distribution

Issue digital and physical gift cards at scale - bulk delivery, scheduled drops, and a real-time API for partners and corporate buyers.

  • Branded checkout & co-branded card art
  • Webhooks for issuance, redemption, refund
  • Provider fail-over & SLA dashboards
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Reward Catalogue

A curated multi-brand catalogue powering employee perks, customer rewards, and channel-partner incentives.

  • 220+ brand partners across 12 categories
  • Denominations, inventory, regional offers
  • White-label storefronts for resellers
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Loyalty Program

Points, tiers, campaigns, and gift-card rewards in one engine - across web, mobile, and in-store.

  • Rule-based earning & redemption
  • Tier transitions & lifetime value events
  • Campaign templates & A/B variants
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78% avg redemption uplift after 90 days
Why brands switch

Real engagement, not just issuance numbers

Most reward stacks measure "cards sent". We measure how many actually get redeemed, when, and on what. That tells your finance team how much liability is real, and your marketing team what people actually want.

Redemption-first analytics

Track cohorts, day-of-week patterns, brand affinity, lapsed-card alerts.

Smart reminders, no spam

Per-recipient nudges based on balance, expiry window, and preferred channel.

More about us
Why GiftM

Built for enterprise scale & developer speed

A modern infrastructure stack: tamper-evident audit, fraud rules + ML, multi-currency, GDPR / DPDP self-serve - so your compliance team and your engineers both ship fast.

Tamper-evident audit

SHA-256 hash-chained ledger for every card lifecycle event. Any back-dated edit is detectable - regulator-ready out of the box.

Fraud engine + ML

Rules-based velocity, blacklist, geo, and disposable-email checks layered with logistic-regression ML trained on your own approve/reject decisions.

Multi-tenant by design

Isolated tenants with per-tenant settings, encryption keys, and audit chains. White-label storefronts for resellers and partners.

Modern API surface

OpenAPI 3.1, signed webhooks, idempotency keys, sandbox keys, tier-based rate limiting. SDKs for PHP, Node, Python on the way.

Compliance ready

RBI PPI guidelines, IRP-compliant e-invoicing, dormancy + escheatment automation, DPDP & GDPR self-serve data export and erasure.

Provider abstraction

Pluggable provider layer with circuit breakers, SLA monitoring, and provider failover. Add a new gift-card supplier in days, not months.

Who builds with us

Powering rewards across every industry

From HR teams to fintechs to retail brands - if your business depends on rewarding people, we have the rails.

Enterprises & HR
Marketing Teams
Banks & Fintechs
Retail Brands
E-commerce
Loyalty Platforms
How it works

From sandbox to production in days

Spin up sandbox keys, integrate the API, switch to live. We handle issuance, fulfilment, fraud, and compliance.

01

Sign up & pick a tier

Self-serve developer signup. Free sandbox tier; upgrade to Starter or Pro when you go live.

02

Choose your modules

Card Distribution, Reward Catalogue, Loyalty - or all three. Each module ships a clean REST + webhooks.

03

Integrate & test

OpenAPI spec, Postman collection, and language SDKs. Test mode mirrors production behaviour exactly.

04

Go live

Flip the toggle. Live keys inherit your tier limits. Monitor in real time on the status & SLA dashboards.

Have a rewards program in mind? Let's Talk.

Talk to our team about your distribution volume, brand partner needs, or loyalty roadmap. We will scope a sandbox tenant and walk you through the API in 30 minutes.

Call us 24/7
+91 98xxx xxxxx
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